do psa help reduce distracted driving incidents

Chaudhary, N.K., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. A lock ( LockA locked padlock ) or https:// means youve safely connected to the .gov website. While the effectiveness of cell phone and texting laws requires further study, high-visibility enforcement (HVE) efforts for distracted driving laws can be effective in reducing cell phone use while driving. As quoted by This phenomenon, generally referred to as distracted driving, is at the basis of numerous new traffic safety laws and campaigns aimed at preventing car accidents and loss of life on the road. Anderson, 1995: pp. findings are limited in that his research was concerned with participants ability to change the behavior of others, as opposed to modifying their own behavior. These cookies ensure basic functionalities and security features of the website, anonymously. But this video is what happens when you strip away the dramatization. Kelson died the next day. Moreover, even though drivers of any age could suffer consequences of driving distracted, there seems to be a greater propensity for younger drivers to engage in this behavior. ). The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving ( , advertising on the issue of road safety is particularly renowned for its use of physical threats in which drivers and passengers are often shown to be injured and killed as a result of unsafe and/or illegal behavior (p. 203). Related research on physical threat appeals has found that, when compared to other messages, adolescents react more positively to public service announcements that depict negative social consequences ( By making these modifications, the study results could be generalized to the larger population. National Highway Traffic Safety Administration (2011) (2021). doi: 10.4236/ajc.2015.34008, Home | About SCIRP | Sitemap | Contact Us. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( Bitte whlen Sie Ihre Region aus. , proposes that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others (p. 3). Tanner, Hunt and Eppright (1991) ; Brennan & Binney, 2010 LaTour and Zahras (1989) Schoenbachler & Whittler, 1996: p. 52 observe that a substantial body of literature spanning over five decades attests to contradictory findings regarding the manner in which fear is related to persuasion (p. 49). Seriously. Distracted driving in America is not a trivial issue in today's society. Question: Can A Public Service Announcement Psa Help Reduce The Number Of Distracted Driving Incidents. The Affective Response (General) Scale by The cookies is used to store the user consent for the cookies in the category "Necessary". Lewis, Watson and Tay (2007) ; In addition, some researchers believe that explicit, fear-arousing content in social marketing is not very effectual on their target audience because todays youth have had much greater exposure than previous generations to graphic images and other fear messages ( Don't drive blind Watch on "Thank You" Hastings, Stead, & Webb, 2004: pp. Lennon, Rentfro, & OLeary, 2010: p. 95 Cramer, Mayer and Ryan (2007) Copyright 2015 by authors and Scientific Research Publishing Inc. Efforts to reduce the prevalence of distracted driving come in all sizes, from government-run public awareness campaigns to guides for safety professionals on how to reduce distracted driving (and other types of distraction in the workplace) to reduce injuries and protect workers. Distraction can be broken down into three overarching types. The researcher first wanted to know how many individuals in the sample had previously seen the PSA used in the present study. Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. In their study of road safety advertisements, Business Hours:9:00am-5:00pm ET, M-F. NHTSA, 2011 Teen's PSA, "Distracted Driving - It's More Than Texting" Goes National. Venkatraman, V., Richard, C. M., Magee, K., & Johnson, K. (2021). The goal behind this strategy is grounded in the notion that fear makes individuals feel tense and anxious, thus they will seek ways to reduce these feelings ( & Manchanda, 2003: p. 268, Lewis, Watson, Tay, & White, 2007: p. 213, Hastings, Stead, & Webb, 2004: pp. After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. In his study, In their experimental study, had a very large sample of 840 adolescents view two separate fear-based advertisements discouraging distracted driving behaviors. Therefore, creators of PSAs should investigate young adults motivations behind engaging in distracted driving in order to better influence their behavior. (2010). In their review of numerous studies that have utilized fear appeals, U Text. Hastings, Stead, & Webb, 2004 Distracted driving is a huge issue in our society. Inform people, especially teenagers, on the fatal affects the victims and their families have received because of distracted driving. WASHINGTON - U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportation's "Faces of Distracted Driving" series, which has been viewed over 100,000 times since its launch in November 2010. As the NSC points out, drivers53% of thembelieve if manufacturers put infotainment dashboards and hands-free technology in vehicles, they must be safe. ). There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. Yet, despite this response, the subjects also reported a higher level of intent to behave in the ways depicted in the ads; this reaction is known as the boomerang effect ( Cookies used to track the effectiveness of CDC public health campaigns through clickthrough data. Visually distracted drivers avert their gaze from the road, manually distracted drivers remove their hands from the steering wheel, and cognitively distracted drivers lose focus while driving ( Por favor escolha a sua regio ). Lewis, Watson, & Tay, 2007: pp. I urge everyone to watch our Faces of Distracted Driving series at distraction.gov and to remember: talking or texting while driving is not worth the risk.. Affective response (general) scale. For instance, In line with past literature, males and females in this sample responded differently to the message, with females being more responsive. found the third-person effect to play out within their study participants. Results showed that a significant positive correlation existed between the variables measuring students intention to text while driving after having seen the PSA and students perception that viewing the PSA would help prevent the average 18 - 24 year old from texting while driving. These two theories are the Protection Motivation Theory and the theory of the Third-Person Effect. These questionnaires were removed from the sample. This cookie is set by GDPR Cookie Consent plugin. But opting out of some of these cookies may affect your browsing experience. Thus, the final sample size in the study was 102 making the response rate for the surveys 93.5%. This campaign is aimed at teen drivers to help reduce the risks of distracted driving-related car accidents in Massachusetts and elsewhere, according to Consumer Reports. Future research could examine whether any differences in response to PSAs such as the one used here exist with regard to other demographic factors, such as whether one belongs to a majority or minority group. Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. Distracted drivers aren't just a threat to themselves: they're a danger to everyone else on the road. Using an app. This is an ad about speeding, not distracted driving. Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. National Highway Traffic Safety Administration (2011) Texting while driving is 6 times more likely to get you in an crash than drunk driving. the American public) to behave in a way that is socially desirable ( The students in this sample reported that they did text while driving even though most students (44.1%) strongly disagreed that the PSA made texting while driving seemed more dangerous than it actually was. The results showed that a statistically significant relationship exists between these two variables (2 = 23.867, p = 0.000). Among these younger drivers, 9% of them were distracted at the time of the crash. Recent statistics show that drivers under age 20 had the largest amount of fatal crashes as a result of distracted driving, followed by drivers age 20 to 29 ( Lennon, Rentfro and OLeary (2010) ). Putting on makeup. To explore this question, the data were analyzed for correlations between a question about a generalized audience (third-persons) and a question specific to the respondent (first-person). All the videos on this list so far have focused on the problem. "This latest operating system includes a Do Not Disturb While Driving mode (DND) that can block notification of incoming calls and texts when your iPhone senses driving motion or is connected. Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. National Highway Traffic Safety Administration. Lewis, Watson, Tay amd White (2007) Part One 1. Advertisements in this category tend to promote real-life practices or ideas rather than products or services. Drivers in Florida will not be able to use their cell phones to read data on their mobile device because of the states new text ban. Lennon, Rentfro and OLeary (2010) In 2010, a national summit comprised of safety experts, industry leaders and several U.S. senators was held to examine what potential regulations could be enacted to solve this social danger ( In conclusion, the present study adds to previous research on this topic by exploring three research questions and contributing useful information pertaining to Texas State University students perceptions and intentions after having viewed a fear-arousing PSA.
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