example of persuasive communication in a personal context

A special-occasion speech should focus on the occasion. A speech of introduction is a speech in which one speaker briefly introduces an upcoming speaker who is usually the focus of the occasion. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Offer a solution and persuade the audience that it is feasible and well thought out. However, over the next five years, my speech did improve. As with any speech, topic selection is important and is influenced by many factors. For the speeches previously discussed, just as with all speeches, its important to know your audience. Persuasive communications contain a variety of attributes intended to enhance persuasion, which could include an attractive source, a message containing convincing arguments, or efforts to make the topic seem personally relevant to the audience. First of all, it is vital to use clear, precise, and concise language when reflecting on the selected issue or investigating it (Stiff & Mongeau, 2016). What role will I play in creating that community? As was mentioned in Chapter 9 Preparing a Speech, the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. As you take steps to model a desired change and speak out, you will begin to learn more about yourself, your place in the world, and the issues that move you. A persuasive speech to encourage audience members to donate blood or recycle wouldnt be very controversial, since the benefits of both practices are widely agreed on. Thus, a persuasive essay that revolves around current problems peculiar to families can be considered a perfect example of communication in an academic context. The underlying justification that connects the claim and evidence is the warrant. When you deliver a speech accepting an award, be brief, gracious, and humble. When delivering a eulogy, prepare a well-organized speech so you can still communicate clearly and comfort others despite your own emotions. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable. Welcome speakers should also convey logistical information that audience members may need to know, which helps answer questions before the audience needs to ask them. When audience members disagree with your proposition, you should focus on changing their minds. I brought cards with the contact information for our state and national representatives for this area. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. This paper was written and submitted to our database by a student to assist your with your own studies. This chapter can serve as a guide for how public speaking will pop up in your life once youve completed this class. Use deliberate language As against personal contexts, informal phrases or emotional speech is prohibited for this sort of communication. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements. Special-occasion speeches should always be brief, unless otherwise noted. Cite evidence to support the fact that the issue needs to be addressed. Since these occasions are often celebratory, it is important to be enthusiastic or reverent to the tone of the occasion. Arguments form around three components: claim, evidence, and warrant. Speaking about these topics invites others who hear us to think about their position in the world and reflect on their own responsibilities as communicators, which can spread advocacy and lead to social change. Ryan, K. J., and Elizabeth J. Natalle, Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric, Rhetoric Society Quarterly 31 (2001): 6990. An example of this sort of communication is a social media post. As speakers we have to be open to the perspectives of others as we expect them to be open to ours. I went through the next months in embarrassment. Ask yourself, What kind of community do I want? When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. Most people can look up a persons bio or the history of a group or event quickly using the Internet, so sharing that information doesnt show that youve done any more work than an audience member could do in the five or ten minutes of the speech. If youve just been asked to introduce the guest because you are involved in the planning of the event, then you have hopefully been asked in advance and can take some time to get to know the person. Such speeches are usually only one to two minutes long. However, I stood up and began to speak: A,B,C,D, and so on. I urge you to take action in two ways. People are also compelled to speak about issues they care about, which may entail using persuasive strategies to advocate for a person, group, or issue. Speakers should adapt their persuasive approach based on audience members orientation toward the proposal. Communication is a fundamental aspect of peoples lives as it guarantees successful cooperation and the ability to achieve particular goals. We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. A speech of tribute is a longer and more formal version of a toast that establishes why a person, group, or concept is worthy of praise. You should also choose a topic that is important to you and to society as a whole. Identify the parts of the rhetorical situation. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. Identify the parts of the rhetorical situation. Retrieved from https://studycorgi.com/persuasive-communication-in-different-contexts/, StudyCorgi. Its target audience includes readers that are interested in the problem or authorities that should be informed about the current state of the issue. In what situations might you want to rely on traditional models of persuasion? Additionally, there is a need to state a clear claim and prove it by using credible evidence that is collected from relevant resources. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. You also want to establish your own credibility and goodwill by being prepared in terms of content and delivery and expressing your thanks for being asked to introduce the speaker. As kindergarten started, I felt different. Fifty years later, the concept was reborn on National Public Radio and is now an ongoing national project that still produces radio segments, has a free podcast, and produces books. More than once, I have been asked to introduce a guest speaker at an event at the last minute. Aside from graciously welcoming the audience, you should also provide key information about upcoming events and acknowledge key participants. Persuasive writing often uses strong . Want to create or adapt books like this? Putting your strongest argument last can help motivate an audience to action. In the short amount of time you have to prepare a eulogy, usually a day or two, it is important to put time into organizing the speech, just as you would for a professional speech. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Congratulations, you won an award! Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously. Arguments form around three components: claim, evidence, and warrant. In a personal context, persuasive communication can be used to convince a friend to do something. So delivering a long speech on such an occasion will likely create timing problems for the rest of the program. Remember, you are engaging in public speaking, not public reading. For this reason, to achieve the central purpose of the paper, it is important to provide credible data to support leading assumptions and avoid biased judgments. Arguments can have strong or weak warrants, which will make them more or less persuasive. March 29, 2022. https://studycorgi.com/persuasive-communication-in-different-contexts/. You also want to ensure that your topic is actually persuasive. While these are good places to start to get to know the person you will introduce, its good to have some personal connection, too. Implement Cialdini's 7 principles of persuasion. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Such direct communication might also allow you to make the introduction more personal, as you can note the lunch, phone call, or e-mail exchanges during your speech. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context. For instance, I needed specific equipment to make my presentation related to a project. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. Critical listening means we can identify flaws within a message we receive and places for positive change. If youre asked to speak at such an occasion, you can usually get information from the event planner or coordinator, who should know the expectations for the tone and the general makeup of the audience. Speeches of tribute can honor a group, organization, or concept but usually focus on one person. Describe an example of persuasive communication in an academic context. In a professional context, persuasive communication can be used to convince a boss to pursue a new project. Persuasion can exist in memos, reports, cover letters, resumes, requests, informal discussion in a meeting, formal presentations to a group, and more. Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. So, I started to say it over; I failed. I read my students thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. Only by observing these rules, it is possible to achieve a particular goal and guarantee that the message will be conveyed to employees. This view of communication acknowledges the power of our words to transform the world around us and that we have an ethical responsibility to advocate for a world that better serves the interests and needs of us all. If you already know the person and have a relationship with them, then this step is easily checked off the preparation list. Propositions of policy advocate that something should or shouldnt be done. I listened outside as a peaceful meeting turned into a shouting match. Paragraph 2 When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them. Although those topics may be very important to you, they dont carry the same social weight as many other topics you could choose to discuss. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. For the professional contexts, the model described above cannot be applied as it presupposes different communication patterns and ways to convey the main message. Johnson, S. (2010). Connect the values of the organization with the purpose of the award. Speaking with your friends or close people, a person is not obliged to follow a code of politeness or official style as this sort of relations presupposes the adherence to models accepted between two close people and familiar to them. A review done by Pornpitakpan (2004) on studies from 1950-2004 found that using highly credible sources resulted in more persuasion. Being an advocate and responsible citizen in the world means speaking about how we can and should make the world a better place for all as well as listening and thinking critically and compassionately before responding to others communication (Warren & Fassett, 2011). Given these reasons, it should be clear that even though ceremonial speeches are brief and dont require the research of other speech types, they still require planning, good content, and good delivery. If you have a lot of people to thank, you may write that information out on a small card to reference, just so you dont leave anyone out. I did not fit in. Many people may not be familiar with a facility, so it may be necessary to inform them where the coffee and snacks are, where the restrooms are, or other simple logistics. A toast may be lighthearted and jovial, a eulogy somber, a tribute stirring, or an acceptance speech celebratory. In this section, well learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. StudyCorgi. This could be a social media post, an email to a friend, or even a conversation. Speech after speech, I became less sensitive to my impairment and to peoples reaction. Identify strategies for effectively composing and delivering a This I Believe speech. For this reason, the choice of appropriate communicative patterns should be impacted by the current needs of groups and their problems. For example, This years winner joins a select group of other college seniors who have been recognized for their dedication to community service and outreach. You can also say what the person adds to the legacy of the award. As Ive already warned, using humor in a speech can be dangerous, since most people who try to use humor publicly think they are funnier than they actually are. The data provided evidence of an indirect relationship between media context and persuasive efficacy mediated through subjective evaluations of the message and social identification with the . Foss, S. K. and Karen A. Foss, Inviting Transformation: Presentational Speaking for a Changing World, 2nd ed. Fripp, P., Accepting an Award with Class, Toastmasters International, accessed November 9, 2012, http://www.toastmasters.org/Members/SpotlightArticles/AcceptAwardClass.aspx. Analyze what makes this example effective. 410100*4104**W'"- Draw . Following Hook the audience by making the topic relevant to them. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your familys dinner table, then its a current topic. Describe an example of persuasive communication in a professional context. Review the text of the tribute to Al Pacino at the following link: If you were to write a This I Believe speech, what would you write it on and why? Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. "Persuasive Communication in Different Contexts." Remember, calls to action should be as specific as possible to help you capitalize on audience members motivation in the moment so they are more likely to follow through on the action. How can you tell? You may know ahead of time that youre going to win the award, or you may not. Where good ideas come from [Video file]. Advocates invite their listeners to engage with them and consider the complexity of an issue. Ceremonial speeches are intended to praise, pay tribute to, and celebrate individuals or groups in ways that bring audience members together on special occasions. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument. Foundation of Persuasion Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. If youve been asked to introduce someone, you are likely part of the team planning the event or you have a relationship with the person. Message Speaker's topic Receiver Audience Noise Internal and external factors that affect message Ceremonial speaking refers to speeches of praise, tribute, and celebration that bring audiences together on special occasions. Identify the parts of the rhetorical situation. Just as a heavy metal warm-up band wouldnt be a good setup for Celine Deon, a humorous and lighthearted introduction for a speaker with a serious topic would create an inconsistency in tone that could be uncomfortable for the speaker and the audience. Toastmasters International, Introducing a Speaker: What Should You Say? accessed March 17, 2012, http://www.toastmasters.org/MainMenuCategories/FreeResources/NeedHelpGivingaSpeech/BusinessPresentations/IntroducingaSpeaker.aspx. Strategies for effective delivery still apply to special-occasion speeches. The positive change occurs because critical listening and critical thinking lead to responsible advocacy. It might include the need for a detailed explanation of a request or proposal to guarantee that people will understand the background and the central purpose and be ready to accept the offered idea, policy, or course of action. According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. Thoughts like What a freak! or Whats wrong with him? flew through my mind. When we feel ourselves shutting down or disregarding a persons message without giving it thought, a little alert should go off in our minds to indicate that perhaps we are not engaging in critical compassionate listening. Analyze what makes this example effective and consider the expectations for professional communication in your field. Choose an organizational pattern that is fitting for a persuasive speech topic. When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience. Personal, professional, and academic environments have their own unique features that differentiate them. Personalized content (for example, handwritten greetings or signatures) Hand-written or typed addressing, as compared to the use of mailing labels Perceptual contrast and novelty in the overall mailing package The Message A persuasive message is more likely to be effective if it: Gets the audience's attention. In such cases, we can see that personal speeches can cross into civic contexts. As with other special-occasion speeches, it should be focused on the occasion and the particular award. Persuasive communication strategies you should follow. https://studycorgi.com/persuasive-communication-in-different-contexts/. What might you do differently next time? This can increase engagement and draw the listener in, making them more open to your suggestions. This could be a memo, email, or presentation. If you use an assignment from StudyCorgi website, it should be referenced accordingly. Defence Images Prince Harry at the Invictus Games Opening Ceremony CC BY-NC-ND 2.0. Persuade Much professional communication involves persuasion. Welcome speeches are often allotted more time than is needed, but do not feel obligated to fill that time. This I BelieveEssay Writing Guidelines, accessed March 17, 2012. Focus on the positives of a persons life, and acknowledge and share in the sorrow of the other people in attendance. This is true regardless of their political party, branch of government, or whether they are . Choose a persuasive speech topic that youre passionate about but still able to approach and deliver in an ethical manner. Persuasive messages are symbolic (using words, images, and sounds) and may be transmitted verbally or nonverbally, via media or face-to-face communication. I feared this class. Adapt your message to the medium. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered. Because of the informal or personal context, I was able to avoid long explanations or use of a specific tone (Stiff & Mongeau, 2016). From: Encyclopedia of Human Behavior (Second Edition), 2012. Start by stating the name of the award and providing a brief overview of its purpose. A speech of introduction also helps set the tone for the upcoming speaker and establish a relationship between the audience and speaker (Toastmasaters International, 2012). StudyCorgi. StudyCorgi. You may not even be sure what issues or causes you care about. However, being asked to deliver a eulogy is an honor. You may want to communicate directly with the person and ask them a couple questions that you think the audience might find interesting but arent included in the typical bio. Communication in the Real World by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Next: 11.3 Persuasive Reasoning and Fallacies, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Not having someone else vet your toast material can lead to embarrassment for many people. An appropriate example of persuasive communication in the professional context is a letter to a person who has a superior position. Flowchart of the literature search process. During my last year of middle school, I was required to take a public speaking class. Blink: The Power of Thinking Without Thinking by M. Gladwell, Racist Assaults Against Asians and Coronavirus Pandemic. Announce the winner and pause to allow the audience to acknowledge him or her before continuing on with the speech; however, dont bring the person up until you are ready to hand over the award, as it creates an awkward situation (WestsideToastmasters.com, 2012). After a few more speeches about history, I decided to become a teacher. Even though students pointed and laughed, no one outside the school knew of the embarrassment I was feeling. Also, think of your main points as reasons to support your thesis. Analyze what makes this example effective. It means that for the academic environment, the appropriate choice of persuasive strategy becomes more important than for other cases as it preconditions outcomes and the ability of a speaker to convey the main message to the audience (Stiff & Mongeau, 2016). Family accomplishments usually entail discussing the loved ones the person is leaving behind or conveying the roles he or she played as a member of his or her family and friendship circles. The examples of persuasive communication in different contexts are all effective in their own way. A eulogy, like a speech of tribute, shouldnt be a chronological outline of a persons life or a biographical sketch (Lustig, 2012). Build common ground with disagreeable audiences and acknowledge areas of disagreement. For example, Nick helped establish an alternative spring break program that will continue to service communities in need for many years to come. It can be an honor to present an award, but most of us would like to be on the other side of this speech. You want to always pick the best possible words and phrases in each instance to convince the reader that your opinion is right. You are free to use it to write your own assignment, however you must reference it properly. Identify the parts of the rhetorical situation. As you put together a persuasive argument, you act as the judge. Imagine living a full life, retiring, and slipping into your golden years. That power will not just change the people around me, but the whole world. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement. Remember, as the person chosen to deliver a eulogy, you set an example and provide comfort to others, which is a difficult but important role to play. Identify the parts of the rhetorical situation. (2022) 'Persuasive Communication in Different Contexts'. Speaking as an advocate doesnt mean you argue for your community or your view at the expense of others. Rather than reducing the world to us against them, black or white, and right or wrong, invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008). The guest may have already sent a bio (a biographical sketch with information about their life and accomplishments) to put in the program. 4.1 Principles and Functions of Nonverbal Communication, 5.4 Listenable Messages and Effective Feedback, 6.1 Principles of Interpersonal Communication, 6.2 Conflict and Interpersonal Communication, 6.3 Emotions and Interpersonal Communication, 6.4 Self-Disclosure and Interpersonal Communication, 8.2 Exploring Specific Cultural Identities, 8.4 Intercultural Communication Competence, 9.2 Researching and Supporting Your Speech, 10.2 Delivery Methods and Practice Sessions, 12.1 Speaking in Personal and Civic Contexts, 14.1 Leadership and Small Group Communication, 14.3 Problem Solving and Decision Making in Groups, 15.1 Technological Advances: From the Printing Press to the iPhone, 15.2 Functions and Theories of Mass Communication, 16.3 New Media, the Self, and Relationships. The first meeting my parents had with my teacher proved that my voice did have an effect on my education. Speaking as an advocate requires a person to take pause and think about his or her own commitments and responsibilities (Warren & Fassett, 2011). In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse. There may be a dinner planned, a special surprise coming up, other people to be honored, or even a limit on how long the group can use the facility. The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. As we teach, we build bridges between different areas of thoughts and actions. Coworkers may toast the successful completion of a big project. In terms of previewing the events, do not read through a program or schedule if its something that audience members already have in their possession. So, after reviewing the bio and picking out highlights, I confirmed the pronunciation of his name with a couple people at the event who knew how to say it and then spent much of the remainder of my time saying the last name over and over. When I was young, I didnt use my voice to speak at first. Invitational rhetoric doesnt claim that all persuasive rhetoric is violent. A welcome speaker introduces the audience to upcoming events. Mention the shared benefits. Getting behind schedule on the first presentation isnt a good way to start the day. This could be an essay you wrote for a class, an article you read, or a discussion post. In order to persuade, a speaker has to construct arguments that appeal to audience members. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. These speeches should be positive, personal, grounded in concrete events, and not preachy. My friend, Garrett, told me, You did not stutter! It was then that I realized that when I talk about things I enjoy, I dont stutteras much. As each of my schoolmates stood to say the alphabet, I did not want to. For instance, there is a letter of an employee to a top manager to reveal the existing problem with the software. Then connect the winner to the legacy of the award by saying how they are similar to previous winners.
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